Although the potential of using these kinds of filters for the web is exciting, I admit being wary of the kind of design this will enable once these shaders become part of every designer’s toolkit. Certainly, John Nack is cautiously optimistic:
Yes, people will abuse this technology before finding the really good, restrained ways to use it. A key thing is that it’s extensible, meaning we shouldn’t just keep seeing the same 5 or 8 effects again & again.
To me page turns, offset placement of objects and tactile simulations are sentimental. A pastiche of feigned emotive experience.